Oliver Jeffers presents an environmentally focused, introduction to crime fiction in his picture book, The Great Paper Caper. The invitation on the front cover of this text, “Remove this jacket to find out its top secret other use” immediately intrigues readers. Straightaway Jeffers is entreating us to ‘turn the page’. The ensuing surprise is a step by step instruction manual on how to convert the book jacket into recycled paper. The holistic approach used by Jeffers endows his subject matter with an authenticity that elevates its appeal to readers. The minimalist design principles used in his illustrations only add to the feeling of ecocentric purposefulness within The Great Paper Caper.